When it comes to a website designing by a professional web designing services company, but it is not SEO optimized then it can't perform well on search engines. Subsequently, an SEO friendly web design is very important for a website to be easily crawled and indexed by search engines. Take a read on some of the important points by which you can easily give an SEO friendly design to your website.
1. Use of Title Tag:
The title is the utmost important element of a web page, and it should be written with due care. The title must include the most important keywords of a web page. Every now and then, we see the web pages which only contain company name in the title tag, which is not correct from SEO point of view. Titles are first crawled, so it must include the keywords that you want to rank in search engines.
2. Meta Tags:
Meta tags contain meta keywords and description. In this tag, you can place all the targeted keywords and key phrases for that page and meta description tag contain a brief summary of the web page. In addition to this, every web page must contain one heading tag which is written in an H1 tag of HTML. The most targeted keyword of the web page is written in an H1 tag. After this less important keyword or secondary keywords can be written in H2 and H3 tags.
3. Image Optimization:
The alt tag for an image is something which is red by the search engine robot. Important keywords or key phrases are written inside the alt tag to describe the image. A search engine can't read an Image, but an alt tag can well describe an image to search engines. Any search engine can easily read the image through its alt text.
4. Sitemap:
Some sights are too heavy and can't be crawled by the search engine crawler. In such cases, the sitemap is very important for a site. When you have a dynamic site or a site with thousands or lakhs of pages. To overcome this problem XML sitemap is used. XML sitemap helps in crawling all the web pages of a website very easily and in less time.
5. Responsive Web Design:
Responsive design is a vital part of company's SEO. It can surely enhance the search engine visibility of any website.
All the above factors will help you decide the best SEO friendly website design service.
Suggested Read: Step-By-Step Guide To Website Design Service's Process.