The development of technology has resulted in business firms handling their operations online. This has lead to establishment of a website for the company. Earlier the creation and maintenance used to be done by technicians in the company. But today it is done by experts. The work is delegated to specialists who carry the tasks in a much more efficient and effective manner. With a lot of firms coming up with various services, packages and plans related to website maintenance, here are some mistakes such firms tend to commit:
1. Calling it “A Plan”: When a task or a responsibility is delegated to an expert, he expert is expected to be professional, be it in services or dealing with tasks etc. Website Maintenance and Support will usually be the terms used in the services offered. But actually maintenance refers to allowing a website to exist and we pay a fee for the same. Support refers to providing help and taking care of the same. Just care and support is not enough. The website must adapt itself to the latest trends in technology along with the opportunities being utilised for growth and development too. So it should focus on care, support and growth.
2. Delay in discussing maintenance plans: Many companies tend to get into a lot of formalities right away after they are being consulted by their clients. They tend to talk about signing contracts or other related documents before taking up the service. There are chances where a client might be working with you for the first time and might be having no idea about this. If you end up surprising your client by waiting until the end of a project to discuss web support and projecting the fee, your client might dismiss it thinking that it is a very expensive affair. It is okay to discuss about monthly website support plans, but it not advisable to pressurize them to take up plans. Instead the ideas about website maintenance should be reinforced in the minds of your client. There is an approach called Seed, Nurture and Harvest approach Seed refers to cultivating the interest in the minds of the clients by educating them about your services. Nurture refers to building a relationship with your client by enlightening them about the roles and responsibilities of a website owner etc. Harvest approach refers to talking to your client about how they are willing to handle the website along with how you are ready to provide help and support.
3. Irregular communication: Every business has the aim of generating revenue. Selling a website support program, taking care of the day to day tasks and ignoring the client is not a healthy move as your clients will definitely question themselves about the decision of hiring a website maintenance team, day to day activities in their site, returns on investment etc. This can be prevented by creating a schedule where you can communicate with your clients regarding the updates regarding services being offered. By doing so you are reminding your client that you are delivering a service with a value, thus creating long term clients.
4. Lack of seriousness with clients: As companies tend to serve clients over time, they tend to feel it is monotonous and might not invest serious efforts in their tasks. If this continues to happen it will result in poor output of efforts, mediocre results and loss of credibility among the clients. The idea behind having clients in the long run is to deliver high quality output of work. This will result in your clients building confidence on your services.
We at Radiance Vision consist of a bunch of talented and experienced team who will ensure the delivery of high quality services in website maintenance.