Any Website design company plays an important role in creating digital presence for a brand. Here we will see some tips for Redesigning process for a company.
1. Mobile- Friendly approach
In recent years, mobile browsing overtook desktop browsing. This means that it's now more likely that today's visitors like to surf over mobile instead of desktop. If your site isn't mobile-friendly, then you might lose out on a large number of leads.
You all must be aware of the fact that Google has also started applying "mobile-first indexing" from 30th April 2018. This means they started migrating sites that follow the best practices for mobile-first indexing. Google's crawling, indexing, and ranking system have classically used the desktop version of a page's content and that may cause issues for mobile searchers when that version is vastly different from the mobile version.
2. Plan for Growing Your Content
Planning to grow your website in future is another helpful website redesign tip. Your design should be easy to adapt and should allow for scaling up your content as you grow in order to increase your product pages within the next few years.
3. Have a Seamless User Experience
While redesigning your website, it becomes easy to get lost in the technical specifics, such as which content management system you'll choose, the features you need, and how to integrate your site with your other marketing channels.
This is where UX (user experience) design comes in. User's experience prioritizes how your intended users experience the site. This includes convenience, ease of use.
4. Make Split Testing Easy
split tests allow you to conduct experiments on your website and you could make changes that improve your conversions, sales, or other metrics. If you've not conducted split tests on your site before, then redesign process will be the best opportunity to start it now. Split testing will allow you to improve the results. Websites with any kind of call-to-action can benefit from split tests.
Let's talk about more such tips in our upcoming blog on Website Redesigning. So, Be Ready.