With the advent of ecommerce, and its continued growth, SEO has become an increasingly important resource for businesses of all kinds. Sources are predicting that the SEO industry will continue to grow to an estimated $79 billion by 2020. Though estimates can be imperfect, as expected SEO has grown even more than the predictions. There are 3 most innovative technologies responsible for SEO industry growth-
1. Internet of Things (IoT)- In earlier days, it was only and only a desktop for a user to use internet, then we came across the smartphones for browsing and now due to IoT it can be done with the help of other such devices. It refers to the appliances in our homes turning off to save power before brownouts turn into blackouts. Keeping this in mind, SEO professionals will have so many more products and brands to optimize for Search Engine Result Pages.
2. Virtual Reality and Augmented reality (VR/AR)- This is another fast-emerging technology. This medium brings along a completely new way for users to connect to the Internet. Here's how VR has already caused SEO to become relevant in the new medium. Pokmon Go was launched as a good example of VR. It doesn't matter what the latest trend in digital marketing is. Quality content will always remain one of the most important SEO ranking factors. VR is just a new content medium - a highly sophisticated one, sure, but a content medium nonetheless. Forget about infographics, ordinary videos and photos! Virtual reality content will be the social sharing encouragement of the future. VR will allow you to reach a wider audience base.
3. Conversational Search- With conversational search we can run a voice search in which the query can be in terms of a conversational tone, which is quite time-consuming to write. So, instead of displaying the list of results, this method focuses on getting only one most appropriate result that matches your search exactly.
The bottom line
It is most likely that SEO will continue to grow in popularity, in one form or another, for the foreseeable future.