Keyword Research Necessity in Google Adwords
Digital Marketing field helps in shaping a company's brand and there are various methods used for building the strong identity of it. Search engine is a platform for displaying your brand to people.
On different parts of search engine, it's possible to get displayed on either top ten results or within the ads that are shown on top, bottom or side of result page.
Keywords are the integral part of any website. While using Google's Adwords we need to extensively do keyword research.
This is where most of your time is spent when working on a new campaign. Here are the 3 types of research to do-
- Keyword Research - Make use of keyword tools to find the most relevant and appropriate keywords people are most likely to type into the search engine box to find your products/services/company. It's the foundation of your campaign when you do it carefully and regularly.
- Competitive Research - You need to study the set of companies bidding on same keywords. Keep track of who consistently is ranking or near the top of the rankings. Have a look at their Ad content and proposals. Check on the websites. Sign up for their mailing lists. Purchase their products if possible.
- Research Your Audience - From where the customers are buying and reviewing products like yours online? Read their reviews and what do they like or dislike about your competition? Their expressions on products.
The Landing Page can include an appealing offer that will overcome a lot of other deficiencies in your AdWords campaign.