Traditional marketing denotes conventional approaches of marketing used from the time when the concept of advertisements and marketing came into existence. Ways of achieving this type was through Newspaper, Flyers, Radio, Television, Billboard advertising along roads and highways and Magazine ads. Though they have their own benefits like simple process, easily accessible(no computer intervention involved), all age groups can be targeted easily (specifically adults), online presence is not must, digital marketing is a modern buzz word.
Digital marketing has following advantages-
1. Reduced cost
2. Measurable results
3. Brand development
4. Higher exposure
5. Higher Return On Investment
Some people like to read a blog post, while others like to watch a YouTube video whereas traditional marketing doesn't have more options to audience. Most people hate receiving sales flyers in their mailbox or phone calls at inconvenient times on stuff that they have little interest in. on the other hand, Online people get the choice to opt in or out of communications.
With Google Analytics and other related applications for search engines and the tools offered by most social media channels, you can give a check on your campaigns at any time. Unlike old marketing methods, you can see in real time what is working for your business online and what is not and you can adapt very quickly to expand your results. SEO, SMM, SEM, SMO are some of the main parts of new way of marketing.
In the end, both the methods have their own impact on audiences. Its always a good practice to keep a balance between these methods if they are used at the same time for a business. Internet has very good reach in these days on the contrary to paper-world, which is yet popular.