The right content can capture audience's attention, keep them engaged, and make a brand more memorable to them. Such content if published and distributed in the right way on right Social Media Marketing, Search Engine Marketing methods and various platforms is what is needed for a website.
If you start incorporating content atomization into your overall content marketing strategies, it will result into easy execution.
What Is Content Atomization?
Content atomization is basically the practice of breaking down content into smaller and focused pieces. Put the ideas in your mind and divide the existing piece of content as efficiently as possible so that your content ultimately delivers better results.
1. SEO benefits
Many content pieces may help you in more opportunities in targeting keyword. This ultimately implies that, with content atomization, you'll be casting out many more bread crumbs for search engines to pick up and rank. Ultimately, it will become easy to do better-ranking of content in SERP to target audience.
2. Reusing in other forms
Content written in a good multi-part blog series and used as the foundation for a Podcast series, a series of email newsletters, a series of social media posts, etc. taking content atomization to the next level.
Segment a white paper or a guide into chapters into a blog series.
3. Better engagement
Always remember, shorter content tends to get more attention than longer content considering the less time of audience. If they find something isn't really engaging, they may easily leave and find something else to occupy them resulting into higher bounce rate.
4. Conversion opportunities
If you're creating a series of content pieces and regularly publishing and sharing them, you're in progress to get more of your call-to-action.