Digital Marketing is a new branch of Marketing, if you are thinking this then you might be wrong because ever since it is known to people it is grown up as very powerful tool in the form of SEO, SEM, SMM, SMO and so on. Facebook is one strong social media platform and spreading ad campaign on it is guaranteed success. Let%u2019s check how it works.
A Facebook campaign need to be properly set up so that it will help you better organise, optimise and measure the performance of your adverts.
1. Measure results. Choosing an advertising objective for each of your campaigns is must to help you measure the results and allocation of budgets to achieve goal.
2. Test different audiences. Create an advert set for different type of audience so that you can come to know the most responsive audiences.
3. Identify which adverts work better. Easily create multiple adverts so our system can optimise for the top performing advert based on variations in images, photos, links, video or text.
Levels to Facebook's campaign structure: campaign, advert set and advert.
What is a Campaign?
A campaign contains one or more advert sets and adverts. You will choose one advertising objective for each of the ad campaign. A campaign with the objective to drive traffic will have different ads over the one that is optimized for conversions.
What is an Advert set?
Advert set contain one or more adverts. You will define your targeting group, budget, schedule, bidding and placement at the advert set level.
What is an Advert?
The creative you use makes up an advert. If you want to drive traffic to your website but also drive leads for your business, you will want to make two separate campaigns.
If the nature of the promotion is for a variety of similar topics under one category like variety of different blog posts then make the campaign name appropriate to the overall goal for eg. Blog Promotion. Doing so will make organizing the individual ad performance easy.